Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.
SHOW NOTES 00:00 Intro 06:50 Entreprenurial journey, and Jungle Scout 11:10 What is zero-party data? 21:10 Why you don't need to discount your brand with popups 24:10 3 pillars Pre hook targets 26:15 what happens when a user starts a quiz but doesn't complete it? 27:20 Brands that are doing quizzes really well 31:30 how many questions should. you ask in a quiz? 34:13 what shouldn't you ask in a quiz? 35:20 merchants worried about adding quizzes to their site 37:30 what revenue should merchants expect from quizzes 39:00 how long to setup a quiz? 42:40 which industries haven't adopted quizzes? 44:30 what advice would you give someone new to ecommerce? 48:10 Rapid Fire Questions
MENTIONS Pre Hook: https://prehook.com/ Jungle Scout: https://www.junglescout.com/ Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quiz Quiz Example 2: https://helixsleep.com/ Teelixir: https://teelixir.com/ Content Inc: https://amzn.to/3DqQPm4 Loom: loom.com Nike: https://www.nike.com/ SKU Agency: https://skuagency.com
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