With 98% of Americans owning a mobile phone, there is no doubt that SMS is the future of digital marketing. Join us live on The E-commerce Revolution Podcast where we'll be talking to Nick Romaya, Head of Partnerships at Recart, to learn how e-commerce brands should leverage SMS marketing to skyrocket their sales.
Timestamps
00:00 Intro 3:54 Nick's safari in Kenya 7:00 Nick's entrepreneurship 9:50 Differences between email & SMS marketing 12:30 Where does SMS excel? 15:10 What to consider before jumping into SMS 21:40 How to build your SMS list 24:55 Popup - ask for email or sms first? 27:00 Example of a brand that does only SMS marketing 28:30 Strategies after SMS popup is setup? 33:00 What makes Recart different? 36:50 SMS Compliance 39:50 Tips for someone coming into e-commerce 44:00 Rapid fire questions
References recart.com calvinklein.us/en skuagency.com
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