The Ecommerce Revolution
The Ecommerce Revolution Podcast
Ep 20 Using Analytics To Get The Most Out Of Your Email & SMS Marketing
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Ep 20 Using Analytics To Get The Most Out Of Your Email & SMS Marketing

This marks the 20th episode of The E-commerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook!

Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io, the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion.

Topics include: 00:00 - Intro  13:45 - Know your numbers 14:40 - Top KPIs 19:10 - KPIs specific to email & SMS 21:30 - SMS KPIs in Glew 23:00 - What to do when someone responds to SMS marketing using Gorgias 26:30 - How many people are using SMS marketing 27:30 - Glew aggregates data from all channels 31:12 - How does Glew Segment? 33:45 - Glew and returned orders 34:50 - How many times customers use discount codes 36:00 - 1 Tip for someone starting e-com 38:10 - 3 pillars of e-com 39:50 - Rapid fire questions 

Resources Mentioned: SKU Agency: https://www.skuagency.com/ Klaviyo: https://www.klaviyo.com/ Glew: https://www.glew.io/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅  https://meetings.hubspot.com/ramin-ramhormozi

Discussion about this podcast

The Ecommerce Revolution
The Ecommerce Revolution Podcast
Welcome to The Ecommerce Revolution Podcast, part of the community with the same name, where emerging ecommerce entrepreneurs come to learn, grow, and thrive! Hosted by Ramin Ramhormozi, a seasoned expert with over 25 years of experience, this podcast delivers actionable insights and inspiring conversations with industry leaders. We cover the strategies, tools, and trends that will help you build, launch, and scale your online business. Whether you're just starting out or looking to take your brand to the next level, you’ll find practical advice, real-world stories, and plenty of motivation here. Tune in for informative and engaging discussions designed to empower you on your ecommerce journey!