Ep 16 SMS Marketing Deep Dive - Strategic Account Executive at Klaviyo, SMS Whisperer

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars.

91% of consumers would opt-in for text messages from brands, which shows the incredible power that SMS can have. Many times, businesses assume that their customers would not like receiving SMS marketing but this is obviously not true. As long as you are in compliance with a country’s guidelines, you can’t go wrong.

In this episode, Ramin Ramhormozi and Jack Binda discuss the future of SMS marketing and how Klaviyo can help e-commerce businesses. They discuss the importance of providing value and incentives through SMS marketing, best practices, and what brands do SMS marketing really well.

Topics Include:

• The future of SMS marketing

• SMS compliance

• Using email and SMS differently

• SMS preferred customers

• Email preferred customers

• Providing value to joining SMS

• Incentives

• Push marketing capabilities

• How Klaviyo differs from the competition

• Brands that do SMS really well

• Software recommended for SMS marketing

• Best practices for SMS

• Segmenting SMS campaigns

• And other topics...

Jack Binda is the Strategic Account Executive for the SMS division at Klaviyo and has helped over 300 businesses adapt to SMS. At SKU Agency, we like to call him the SMS whisperer because he’s just that good. He was previously a guest on the show in episode 8.

Resources Mentioned:

• Email: jack.binda@klaviyo.com

• LinkedIn: ​​https://www.linkedin.com/in/jack-binda-9a973114b/ 

• Website: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part

• Episode 08 with Jack Binda: https://www.skuagency.com/insider-insights-on-sms-and-email-marketing-from-klaviyos-experts/ 

• Tapcart: https://www.tapcart.com/ 

• Ruggable: https://ruggable.com/ 

• ZenDesk: https://www.zendesk.com/ 

• Recharge: https://rechargepayments.com/ 

• HubSpot: https://www.hubspot.com/ 

• Lululemon: https://shop.lululemon.com/ 

• Cuts Clothing: https://www.cutsclothing.com/ 

Be sure to check out episode 15 SEO for E-Commerce Businesses with Pat Ahern - Partner & Growth Strategist at Intergrowth, Avid Rock Climber, Ex-Pat.