Ep 12 Owned Marketing Channels with Sina Mobasser - Founder & COO of Tapcart

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What would happen to your business if Facebook or Instagram went away? Many business owners rely on tech giants, which takes a lot of the power away from the business owner. What if there was a way for businesses to create their own platform where customers could subscribe, be able to interact with a niche community, and the business would get more visibility from ideal customers?

In this episode, Ramin Ramhormozi and Sina Mobasser discuss owned marketing channels and the importance of business owners having more control, especially with audience ownership. They discuss the future of e-commerce, the benefits of having a native app, and providing incentives for customers to download your app.

Topics Include:

• Sina’s entrepreneurial advice

• Storytelling in marketing

• UpWork

• Tapcart

• Mobile shopping

• Owned marketing channels

• Subscribers vs. followers

• QR codes

• Native apps

• Push notification subscribers

• App exclusive products

• Providing a reason to download your app

• Creating a community on your app

• Audience ownership

• Email & SMS lists

• Shopify

• App Clips

• And other topics...

Sina Mobasser is the Co-founder and COO of Tapcart, which is a Shopify Plus Certified App that empowers e-commerce merchants to launch a mobile app. Previously, he founded TestMax, which launched the first test prep courses on the iPhone and iPad. Sina is also the creator of Pop Quiz, one of the first iPhone apps and also a top 10 app. Sina grew up in Los Angeles and went to UCLA.

Resources Mentioned:

• Mobass on Soundcloud: https://soundcloud.com/mobass

• Tapcart: https://tapcart.com/?kfl_ln=sku-agency 

• Steve Jobs Introduces the iPhone: https://www.youtube.com/watch?v=MnrJzXM7a6o 

• Tom Bilyeu’s Impact Theory: https://impacttheory.com/ 

• Hypercroissance Podcast: https://www.j7media.com/en/our-blog/our-hypergrowth-podcasts/ep-50-sina-mobasser-raise-10-million-in-financing-during-a-pandemic 

• UpWork: https://www.upwork.com

• WeWork: https://www.wework.com/ 

• Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part

• Shopify: https://www.skuagency.com/shopify 

• Spindrift: https://drinkspindrift.com/ 

• Cuts Clothing: https://www.cutsclothing.com/ 

• Legends: https://www.legends.com/ 

• TestMax: ​​https://testmaxprep.com/ 

Be sure to check out episode 11 The Importance of Data Backups with Sam Francis - Partner Account Manager.